Rumored - UFC 281 - Adesanya vs Pereira sold 600k PPVs (2024)

Multiple Sources have been reporting this

UFC 281 - Adesanya vs Pereira sold 600k PPVs.
The only PPV of 2022 to do over 500k.
The Card also featured Poirier vs Chandler.

Among active Stars, Adesanya is currently the biggest draw in the UFC. For perspective, Usman vs Leon pulled in 360k. Francis vs Gane 300k.

Bret 'The Hitman' Hart said:

Very far from the good years, with cards making 800K+ regularly, and even 1M+ with guys like co*ck Lesnar, GSP, etc.

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See Also

UFC 281 PPV price: How much does it cost to watch Israel Adesanya vs. Alex Pereira fight on pay-per-view? | Sporting NewsUFC 281 date, start time, odds, schedule & card for Israel Adesanya vs. Alex Pereira | Sporting NewsUFC 281 results, live streaming PPV play-by-play updates | Adesanya vs. PereiraAlex Pereira Career Highlights

Since i think 2015 400k has been a brick wall very few fighters could break. During COVID things got better but no one was under the impression that was a new normal. 600k is a very good number for a PPV though you could make the case Dustin had a lot to do with it given the Conor audience knows him.

Even in boxing 600k is a good number if you aren't a superstar.

Bret 'The Hitman' Hart said:

Very far from the good years, with cards making 800K+ regularly, and even 1M+ with guys like co*ck Lesnar, GSP, etc.

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With Conor basically done, Izzy is the biggest draw they have now. No one else can even break 500k

Bret 'The Hitman' Hart said:

Very far from the good years, with cards making 800K+ regularly, and even 1M+ with guys like co*ck Lesnar, GSP, etc.

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The best era was when they had Mcgregor and Rousey at the same time

Geniusss said:

The best era was when they had Mcgregor and Rousey at the same time

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Yep

In the last 7 years the cost of a PPV went from 44.99 to 79.99. To offset production costs of course.

Familiarity sells and the modern concept doesn't provide that. You can't make stars and sell PPVs when your top dogs are fighting 1-2 times in a 24 month span.

Their own fault for pushing the PPV price up to 80 and now even to 90 bucks.

Biased numbers anyways. More and more people watch over streaming services like DAZN. Doesn't mean the absolute number of people who watch a fight and have paid for it in one way or another has decreased. Difficult to evaluate.

Geniusss said:

The best era was when they had Mcgregor and Rousey at the same time

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Circa 2010 was great too.

rear naked ankle pick said:

Nobody cares about Izzy, i think Pereira might be good draw from now on

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Yea this makes a lot of sense....

rear naked ankle pick said:

Nobody cares about Izzy, i think Pereira might be good draw from now on

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Anyone that appreciates his skill in the Octagon cares. What are heck are you talking about?